Along with Longines, title sponsor of the FEI World Cup™ Jumping, next year’s FEI World Cup Finals in Las Vegas welcome another major sponsor of the FEI, Reem Acra, title sponsor of the FEI World Cup™ Dressage.
Reem Acra is a New York based fashion designer and equestrian sport enthusiast who is world-renown for creating unique pieces using luxurious fabrics, rich colors and textures that represent her passion and sense of style. She combines glamour with sophistication and her work appeals to the most discerning clientele from all over the world. She has dressed some of globe’s biggest celebrities such as Angelina Jolie, Eva Longoria, Halle Berry and Beyonce Knowles, as well as royal families around the world.
Reem Acra stepped into the equestrian spotlight for the first time in 2010 when she first partnered with the International Equestrian Federation (FEI) as title sponsor of the Dressage World Championships at the Alltech FEI World Equestrian Games in Kentucky and of the FEI World Cup Dressage Western European League and FEI World Cup™ Dressage Final. The partnership proved to be very successful and Reem Acra extended her sponsorship through the 2016 World Cup Finals.
“When I took on the title sponsorship of the Western European League and the World Cup Final in 2010, I did it because I love the sport and I love horses,” said Acra. “It has proved to be a perfect match for the Reem Acra brand. The elegance of dressage reflects the passion and creativity that inspire my own designs.”
Acra understands what it takes to get to the top. While attending the American University of Beirut, Acra wore one of her creations to a party – a beautifully detailed gown she made at her mother’s dining room table. It caught the attention of a fashion editor, who then hosted a party for her, in effect launching her career in the industry. Acra then went on to study at The Fashion Institute of Technology in New York, and Esmod in Paris.
In 1997, Acra launched her bridal collection which quickly became a favorite of high-society women, as her luxurious gowns featured intricate designs and detailing. Six years later, Acra developed her ready-to-wear collection, and opened her flagship location at 14 East 60th Street off Madison Avenue in New York City. The Reem Acra brand is now carried by 150 of the world’s most exclusive retailers.
Interest in dressage is at an all-time high and the timing seems perfect for Reem Acra. New life has been breathed into the sport with young superstars setting records on an almost regular basis. Charlotte Dujardin and Valegro won the individual Gold Medal at the 2012 London Olympic Games while also leading Great Britain to its first ever team Gold Medal in dressage. Dujardin also became the first-ever British rider to win the Reem Acra FEI World Cup™ Dressage title at Lyon, France this past April. When Dujardin was honored as winner of the Reem Acra Best Athlete Award at the FEI General Assembly in November, 2013, she went up to the podium to receive her award wearing a gold dress created for her by Reem Acra.
“The people who participate in the sport are a mirror reflection of the women I design for,” said Acra. “I believe that this is a beautiful way to highlight the Reem Acra brand as there are great synergies between the elegance of the sport and my luxurious designs.”
The 2015 Reem Acra FEI World Cup™ Dressage Final and Longines FEI World Cup™ Jumping Final in Las Vegas will no doubt feature the ‘best of the best’ in both fashion and equestrian sport. Don’t miss out on this exciting event!
Tickets go on sale to World Cup Club members starting on Monday, June 30. If you were a 2009 VIP and/or all-session ticket holder and haven’t received information on renewals, please email firstname.lastname@example.org today. If you haven’t been a VIP and/or all-session ticket holder, join the World Cup Club right now. There’s no cost and it takes less than a minute to join. You’ll receive the most up-to-date information on the World Cup and you’ll be first in line, after the previous ticket holders, for the best seats for next year. Join now at www.worldcuplasvegas.com/home/world_cup_club.