Meet Longines

As we look toward next April’s FEI World Cup Finals, I thought we should take a moment to welcome the Finals’ new title sponsors—Longines in jumping and Reem Acra in dressage. Today, we’ll take a look at the growing role that Longines is playing in equestrian sports and then we’ll learn more about Reem Acra next time.

Longines, famous for the elegance, tradition, and performance of its timepieces, has been based at Saint-Imier in Switzerland since 1832. Its involvement with equestrian sports dates back to 1878 and Longines has been partnering with show jumping competitions since 1912. It was the official timekeeper at the Concours Hippique International Official (CHIO) in Geneva in 1926.

Juan-Carlos Capelli, Vice President - Head of International Marketing of Longines

Juan-Carlos Capelli, Vice President and Head of International Marketing of Longines
photo (c) Bob Belpanno

In 2013, the International Equestrian Federation (FEI) announced a new partnership with Longines, establishing the Swiss company as the FEI’s first Top Partner in a record-setting, multi-million dollar, 10-year partnership agreement. The agreement made Longines the “Official Timekeeper” and “Official Watch” of the FEI, as well as title sponsor of the FEI World Cup™ Jumping and FEI World Rider Rankings for Jumping, and “Official Timekeeper” of the Furusiyya FEI Nations Cup™ and of the FEI World Equestrian Games™ in 2018 and 2022.

In show jumping, Longines is partnered with numerous CSIO and CHIO Nations’ Cup competitions, including CSIO Barcelona, the Dubai Show Jumping Championship, the President’s Cup presented by Longines, the Emirates Longines Show Jumping League, the Longines Athina Onassis Horse Show, as well as title sponsor of the Global Champions Tour. Longines also signed a multi-year partnership last year with the Hampton Classic Horse Show.

Just this week it was announced that Longines is Title Partner of the first annual Los Angeles Masters, the American edition of the Masters Grand Slam Indoor, a unique global event concept, inspired by tennis. The inaugural competition will be held at the Los Angeles Convention Center, September 25-28, and it is slated to replicate the sensational shows at the Paris and Hong Kong Masters. The event will feature 25 of the best riders in the world competing for $1 million in prize money!

Marty Bauman and Juan-Carlos Capelli

I had the pleasure of meeting Juan-Carlos Capelli at last year’s Hampton Classic Horse Show
photo (c) Nancy Moon

Longines also has an involvement with horse racing that dates back to 1881. Their elegant chronographs were widely used by trainers, riders, bettors, and spectators to evaluate the speed of a horse. The famed Longines logo, a winged hour-glass, remains prominent at some of the most famous horse racing events around the globe including the Kentucky Derby and the Belmont Stakes which will have the attention of the entire horse world next week when California Chrome tries to become the first Triple Crown winner since 1978.The famed watchmaker is also prominent in the sport of endurance as the “Official Timekeeper” and partner of many prestigious events such as the H.H. Sheikh Mohammed bin Rashid al-Maktoum Endurance Cup and the FEI World Endurance Championships.

When you combine what Longines brings with its tradition, elegance, and performance with the excitement of world-class competition presented in a way that you find only in the “Entertainment Capital of the World,” you can be sure that the 2015 Longines FEI World Cup™ Jumping Final in Las Vegas will be an event for the record-books!

BTW, the renewal period for previous VIP and all-session ticket holders came to a close on May 30. Tickets will go on sale to World Cup Club members starting on Monday, June 30. If you were a 2009 VIP and/or all-session ticket holder and haven’t received information on renewals, I still recommend that you email right away.

If you haven’t been a VIP and/or all-session ticket holder, join the World Cup Club right now. There’s no cost and it takes less than a minute to join. You will receive the most up-to-date information on the World Cup and you’ll be first in line, after the previous ticket holders, for the best seats for next year. Do it now at Don’t wait, make sure that you are in position for the best seats available!

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